WFU

System Analyst → Product Owner

I turn operational chaos into products people actually use.

3+ years translating business problems into digital solutions across manufacturing and enterprise software — with a growing focus on product thinking and AI-enabled automation.

Portrait of Wahyu Febriyanto Utomo
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Introduction

I'm a System Analyst based in Yogyakarta, Indonesia.

For the past three years, I've sat between business teams and engineers turning ambiguous operational problems into requirements that ship.

Now I'm moving toward product ownership, with a growing focus on AI-enabled automation.

About

Business problems, translated.

System Analyst with 3+ years of experience translating operational challenges into practical digital solutions across manufacturing and enterprise software.

Experienced in business process analysis, requirement engineering, and stakeholder collaboration to support product development from discovery through implementation.

Comfortable working between business and engineering teams, with a growing focus on product thinking and AI-enabled solutions.

3+Years in business & systems analysis
4Organizations, from SME to enterprise
6Departments aligned on a single system (CDMS)

Career Journey

Feb 2026 — Present

JMC Indonesia

Middle R&D System Analyst

Driving product discovery for a subscription-based HRIS, and weighing AI against pragmatic alternatives.

Apr 2025 — Oct 2025

Mega Jati Furniture & Deco

Business Process Analyst (Freelance)

Mapped a furniture company's operations end-to-end and set the foundation for systemized, digital-first operations.

Oct 2022 — Apr 2025

PT Apparel One Indonesia

System Analyst

Aligned six production departments around one distribution management system and a unified performance dashboard.

Nov 2021 — Jan 2022

Setiawan Sprei

Project Lead (Freelance)

Led the first system I ever shipped — a small-scale inventory tool built around real warehouse operations.

Experience

The detail behind the journey.

Every role, in full — what I was asked to solve, and what I shipped.

Feb 2026 — Present

JMC Indonesia

Middle R&D System Analyst

  • Conducted product discovery and requirement analysis for a subscription-based HRIS, translating operational needs into functional requirements for the development team.
  • Supported the phased implementation of an enterprise HRIS by defining foundational employee data structures before expanding to attendance, payroll, and SSO modules.
  • Evaluated the feasibility of integrating AI-powered CV screening into an Applicant Tracking System.
  • Recommended a rule-based alternative after assessing implementation feasibility and business constraints.
  • Facilitated user flow reviews and UAT sessions to validate business requirements before development and deployment.

Apr 2025 — Oct 2025

Mega Jati Furniture & Deco

Business Process Analyst (Freelance)

  • Analyzed existing business processes (AS-IS) and developed a digital transformation blueprint (TO-BE) to support the company's transition toward systemized operations.
  • Redesigned the company website and established a structured content management workflow to improve consistency in product publishing.
  • Standardized production data recording processes to improve reporting consistency and prepare the foundation for future digital initiatives.

Oct 2022 — Apr 2025

PT Apparel One Indonesia

System Analyst

  • Gathered business requirements across six production departments to support the development of a cutting-edge distribution management system (CDMS).
  • Collaborated with the Industrial Engineering team to design and validate a production tracking system that improved visibility across manufacturing processes.
  • Designed an operational dashboard integrating five production systems, enabling production teams to monitor daily performance from a single interface.
  • Prepared BRD, FSD, and SOP documentation that became the implementation reference across more than five departments.

Nov 2021 — Jan 2022

Setiawan Sprei

Project Lead (Freelance)

  • Led requirement gathering and coordinated development of a small-scale inventory management system aligned with daily warehouse operations.

Selected Work

Initiatives, not screenshots.

I'm an analyst, not the engineer who shipped these UIs — so instead of mockups, here's what each initiative actually solved.

PT Apparel One Indonesia · 2022 — 2025

Distribution Management System

Gathered and reconciled business requirements across six production departments to support the development of a cutting-edge distribution management system — turning six sets of departmental needs into one coherent system.

Requirement GatheringBRD/FSDStakeholder ManagementProcess Mapping
PT Apparel One Indonesia · 2022 — 2025

Unified Production Dashboard

Designed an operational dashboard integrating five production systems into a single interface, giving production teams one place to monitor daily performance instead of five.

Dashboard DesignSystems IntegrationProduction Tracking
JMC Indonesia · 2026 — Present

AI Screening: Evaluated, and Overruled

Evaluated the feasibility of AI-powered CV screening for an Applicant Tracking System — then recommended a rule-based alternative after weighing implementation feasibility against real business constraints. Product judgment over hype.

AI Solution ResearchFeasibility AnalysisProduct Discovery
Mega Jati Furniture & Deco · 2025

AS-IS → TO-BE Digital Transformation

Mapped existing (AS-IS) business processes and authored a TO-BE blueprint, then redesigned the company website and built a structured content management workflow for consistent product publishing.

Process MappingWordPressContent Workflow
Setiawan Sprei · 2021 — 2022

Warehouse Inventory System

Led requirement gathering and coordinated development of a small-scale inventory management system aligned with daily warehouse operations — the first system I ever shipped.

Requirement GatheringProject Leadership

Skills & Tools

The range I work across.

From business process mapping to the tools that turn requirements into shippable systems.

Business Analysis

Business Process AnalysisRequirement GatheringBRDFSDProcess MappingUATStakeholder Management

Product

Product DiscoveryProduct RequirementsUser FlowWireframingFeature PrioritizationProduct Documentation

Technical

SQLPostgreSQLERDDraw.ioFigmaWordPress

AI

AI Solution ResearchPrompt EngineeringWorkflow Automation Research

Achievements

What it added up to.

Not headline metrics — just what actually happened when the requirements shipped.

5+

Departments

BRD, FSD, and SOP documentation prepared at Apparel One became the implementation reference across more than five departments.

5

Systems, 1 view

Designed an operational dashboard integrating five production systems into a single interface for daily performance monitoring.

6

Departments aligned

Gathered and reconciled business requirements across six production departments for the CDMS rollout.

AI → practical

Product judgment

Evaluated AI-powered CV screening for an ATS, then recommended a rule-based alternative after assessing real implementation feasibility and business constraints.

Education

Where it started.

Bachelor of Computer Science (Information Systems)

Dian Nuswantoro University

2018 — 2022GPA 3.49 / 4.00

Contact

Let's build something worth using.

Open to Product Owner and System Analyst roles, and conversations about AI-enabled automation.